Shutterfly's HR Team Levels Up
How Blissbook Transformed Compliance, Communication, and Engagement
Shutterfly is a beloved brand known for helping people capture and share life's moments, from photo books to holiday cards and everything in between.
Behind the scenes, Shutterfly's HR team was juggling a very different challenge: managing complex, ever-changing employment policies for a distributed workforce across 50 U.S. states.
With around 10,000 seasonally fluctuating employees, Shutterfly's HR compliance team (led by Senior Manager Jill Wolfe) needed a modern solution to centralize, streamline, and track critical employee communications without overwhelming their team or employees.
"Blissbook has transformed how we manage and communicate our employee handbook and mandatory acknowledgments. Updating our handbook is now effortless and quick. Thanks to Blissbook's reporting and manager escalation, we've surpassed our campaign goals, and employees love it, too."
Keeping Up With a Tidal Wave of Compliance Demands
COVID-era legislation unleashed more changes in employment law than Jill had seen in her prior 20 years in HR. Suddenly, it wasn't just about federal rules. State, county, and city mandates around sick leave, paid family leave, and other benefits piled on fast.
Shutterfly's old approach was a patchwork of paper handbooks distributed at hire and manual tracking for employee acknowledgments. They had no scalable way to push out or confirm receipt of crucial updates. And using their HCM system to send and track policy communications required technical expertise the HR team simply didn't have time for.
Blissbook's All-in-One Compliance Solution
With a user-friendly, customizable product, the Shutterfly team was able to revolutionize how they managed and shared employee policies.
With Blissbook, Shutterfly is now able to:
Push out critical updates in minutes: No IT or HCM wizardry required. Shutterfly's wizardry required. Shutterfly's compliance team can easily target communications to the right employees, whether for nationwide policies or state-specific legal notices.
Personalize content effortlessly: Employees see only the policies relevant to them thanks to Blissbook's access limitation and personalization features.
Engage employees with beautifully branded, accessible documents: Employee feedback has been overwhelmingly positive, with many praising how easy the platform is to navigate.
Track acknowledgments in real time: Campaigns that once dragged on for months, like sales incentive plan sign-offs, are now hitting 100% compliance within set deadlines.
Real-Time Metrics, Higher Completion Rates, Lower Stress
Since implementing Blissbook, Shutterfly's HR team has seen measurable improvements across the board:
Compliance rates skyrocketed: One recent campaign reached 96% acknowledgment across 3,000 employees, with an ambitious goal of 100%. All reportable within Blissbook and easily exported to share with leadership.
Time saved: Campaigns which once took months, like collecting signatures for 12–14 sales incentive plans, were completed in days.
Team empowerment: Without needing HCM admins or technical help, HR staff could push out communications, set reminders, and generate reports on demand. As Jill put it, "The level of ease... I don't have words to do it justice."
Collaborating Across the HR Team
Before Blissbook, maintaining policies collaboratively was a massive lift, requiring constant manual coordination between HR and managers. Now, the team works together seamlessly, with Blissbook acting as the central hub for all policy management, updates, and employee communications.
Jill also praised Blissbook's customer partnership: several improvements in the platform were driven by her team's feedback, like isolating just the signature page for system sync and leveling up Blissbook's automated manager escalation features.
Looking Ahead: Scaling Compliance for the Future
With Blissbook, Shutterfly's HR team feels confident they can stay ahead of future compliance demands. Whether it's new state-specific notices, company-wide policy updates, or specialized campaigns like IT or InfoSec acknowledgments, Blissbook gives them the flexibility, speed, and tracking power they need to operate at scale, and keep employees informed and engaged.
KEY TAKEAWAYS
100% acknowledgment is always the goal, and now, it's achievable.
HR can push out personalized, compliant communications without relying on IT or HCM admins.
Employees engage more with content that's on-brand, accessible, and easy to navigate.
Blissbook empowers teams to maintain compliance collaboratively, reducing manual effort across the board.