Shutterfly helps people capture and share life's moments, from photo books to holiday cards.
Behind the scenes, Shutterfly's HR team was juggling a very different challenge: complex, ever-changing employment policies for employees in all 50 states.
Headcount swings seasonally around 10,000 people. Jill Wolfe, their Senior Manager of HR compliance, needed one place to send policy updates and track them, without burying the team in busywork.
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"Blissbook has transformed how we manage and communicate our employee handbook and mandatory acknowledgments. Updating our handbook is now effortless and quick. Thanks to Blissbook's reporting and manager escalation, we've surpassed our campaign goals, and employees love it, too."
Keeping Up With a Tidal Wave of Compliance Demands
COVID-era legislation unleashed more changes in employment law than Jill had seen in her prior 20 years in HR. Federal rules were only the start. State, county, and city mandates around sick leave, paid family leave, and other benefits piled on fast.
Shutterfly's old approach was paper handbooks handed out at hire and acknowledgments tracked by hand. There was no way to push out an update and confirm people had seen it. Sending policy communications through their HCM meant technical work the team didn't have time for.
Still handing out paper handbooks and tracking signatures by hand? Blissbook tracks who's signed (and who's read it too), no HCM required. Request a Demo
One Place to Publish and Track Policies
Blissbook changed how the Shutterfly team manages and shares employee policies.
With Blissbook, Shutterfly is now able to:
Push out updates in minutes: No IT or HCM wizardry required. The compliance team targets communications to the right employees, whether that's a nationwide policy or a state-specific notice.
Personalize what people see: Employees only see the policies that apply to them.
Put the brand back in the handbook: Employee feedback has been positive, with many calling out how easy it is to find things.
Track signatures in real time: Campaigns that once dragged on for months, like sales incentive plan sign-offs, now hit 100% by the deadline.
Higher Completion Rates, Less Chasing
Since switching to Blissbook, Shutterfly's HR team has seen:
Higher completion rates: One recent campaign reached 96% acknowledgment across 3,000 employees, against a goal of 100%. The team pulls the report in Blissbook and exports it for leadership.
Time saved: Campaigns that once took months, like collecting signatures for 12–14 sales incentive plans, now finish in days.
A team that isn't blocked: HR staff send communications, set reminders, and pull reports without waiting on HCM admins. As Jill put it, "The level of ease... I don't have words to do it justice."
Your next campaign could wrap in days instead of months. Request a Demo
Collaborating Across the HR Team
Before Blissbook, keeping policies current took constant back-and-forth between HR and managers. Now the work happens in one place, from the first edit to the last signature.
Jill's team has shaped the product, too. Their feedback drove improvements like isolating the signature page for system sync and expanding automated manager escalation.
What's Next
Shutterfly's HR team feels ready for whatever comes next, whether that's a new state notice, a company-wide policy update, or a security acknowledgment campaign. They can run it and track it at scale, and keep employees informed along the way.
KEY TAKEAWAYS
100% acknowledgment stopped being a stretch goal.
HR can push out personalized, compliant communications without relying on IT or HCM admins.
Employees engage more with content that looks like the company they work for.
Compliance became a shared effort instead of one person's spreadsheet.