Use of Images and Video

A Use of Images and Video policy explains when and how your organization may capture and use employee photos, recordings, and likenesses for legitimate business purposes, sets expectations for consent and opt-outs where required, and helps protect privacy, intellectual property, and confidential information.

How to Write an Use of Images and Video Policy

• Start with "why" and introduce the concept.
• Explain that employees may appear in workplace photos or videos used for business purposes.
• State that your organization will not use an employee's image or likeness in a misleading way or in violation of their rights.
• Provide a path for employees to raise concerns about being included in public-facing content.
• Require separate written permission for projects that involve direct participation, such as testimonials or advertising campaigns.

For advice on writing an Use of Images and Video policy in a specific jurisdiction, see below.