Privacy Shield

EU-U.S. and Swiss-U.S. Privacy Shield Notice

Last Updated: May 5, 2020


Rocket Whale Products, LLC (“Blissbook”, “we”, “our”, or “us”) commits to conduct its business according to the EU -U.S. Privacy Shield framework and the Swiss – U.S. Privacy Shield Framework (the “Privacy Shield”) which became effective August 1, 2016 for the EU and January 12, 2017 for Switzerland. The Privacy Shield was developed by the U.S. Department of Commerce (“DOC”), the European Commission (the “EC”) and the Swiss Administration to provide companies based in the United States (U.S.), the European Union (EU) or Switzerland a mechanism to transfer data on European nationals to the U.S. and provide such European nationals the data protection available in the EU and Switzerland, in order to support transatlantic commerce. The EC and the Swiss Administration deem the Privacy Shield adequate to enable data transfers under EU and Swiss law.

Blissbook complies with the EU-U.S. Privacy Shield Framework and the Swiss – U.S. Privacy Shield Framework as set forth by the DOC regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. Blissbook has certified to the DOC that it adheres to the Privacy Shield Principles (the “Principles”). If there is any conflict between the terms in this Privacy Shield Notice and the Principles, the Principles will govern. To learn more about the Privacy Shield program, and to view Blissbook’s certification, please visit

The following describes Blissbook’s privacy practices as they relate to information about European and Swiss nationals that it obtains from Blissbook’s Customers, Contacts and Visitors. Capitalized terms used but not defined in this Privacy Shield Notice have the meanings given to them in the Blissbook Privacy Policy, of which this Privacy Shield Notice forms a part and whose terms are incorporated herein.


Blissbook collects Personal Information about Contacts who are European and Swiss nationals after they provide their consent to their employers or other entities (i.e., Blissbook’s Customers) to permit Blissbook to receive the information directly from those Customers.

Blissbook contractually requires Customers to obtain explicit authorization from Contacts in order for Blissbook to process the Personal Information of those Contacts, including by disclosing Personal Information to third parties.

The types of Personal Information that may be collected are described in greater detail in the Blissbook Privacy Policy and include a Customer’s or Contact’s registration information, billing and communications information, Employee Lists, device information, and location.

Blissbook discloses Personal Information to Customers, hosting services providers, customer support providers, customer relationship management providers, and marketing automation service providers in order to provide the Services and to perform its contracts with its Customers.

Any Personal Information collected is only disclosed in accordance with the Blissbook Privacy Policy and pursuant to the consent of the Contact. Blissbook does not use Personal Information for any purpose other than those described in the Blissbook Privacy Policy, those for which it was originally collected and authorized by the Contact, and for the support and maintenance of the Services. Blissbook may anonymize Personal Information for future use in a way that it cannot be linked to any identifiable individual.

Notwithstanding the above, Blissbook may disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


As noted above, Blissbook does not collect any Personal Information without contractually requiring each Customer to obtain consent from the relevant Contact for Blissbook to process his or her Personal Information. Personal Information is never disclosed to a third party except for the purposes disclosed in this Privacy Shield Notice and the Blissbook Privacy Policy. Personal Information is not reused or disclosed by Blissbook for any other purpose. Contacts should contact the relevant Customer directly if he or she wants to discontinue Blissbook’s access to his or her Personal Information, but may also contact Blissbook at any time by submitting a request to .

Accountability for Onward Transfer

In cases of onward transfer to third parties of Personal Information received pursuant to the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield, Blissbook is potentially liable.

Personal Information will be transferred from the EU or Switzerland to Blissbook in the United States where it will be processed by a processor under the direction of Blissbook. The Personal Information will be transferred only for limited and authorized specified purposes as agreed to by the applicable Customer. Blissbook will take reasonable and appropriate steps to ensure that its processor effectively processes the Personal Information transferred in a manner that is consistent with Blissbook’s obligations under the Privacy Shield.

Any transfer by Blissbook of a Contact’s Personal Information to a Processor in the EU and Switzerland will be pursuant to that Contact’s consent to processing which Blissbook contractually requires the relevant Customer to obtain.

The transfer of Personal Information will be only for limited and specified purposes. Blissbook’s processor will be obligated to provide at least the same level of data protection as is required by the Principles, and Blissbook will take steps to assure that the its processor effectively processes the Personal Information transferred in a manner consistent with Blissbook’s obligations under the Principles. The processor will be required to notify Blissbook if it makes a determination that it can no longer meet its obligation to provide the same level of protection as is required by the Principles, and upon notice, Blissbook will take reasonable and appropriate steps to stop and remediate unauthorized processing.


Blissbook and its processor maintain a comprehensive information security program designed to anticipate foreseeable threats or hazards for attacks, intrusions, unauthorized access, system failures, alteration, destruction, or breach of confidentiality through (a) using administrative, technical, and physical safeguards (“Safeguards”); (b) reasonably designing, periodically reviewing, regularly testing, monitoring, and risk assessing the Safeguards; and (c) modifying and upgrading systems, system controls, procedures (including training of employees and management).


Blissbook obtains Personal Information from its Customers and their Contacts and transfers it to its Customers and subprocessors in the EU and Switzerland. Blissbook retains Personal Information only for purposes of providing and maintaining Services for the Customer. As further described in the Blissbook Privacy Policy, for much of the Personal Information Blissbook processes about Contacts through the Services, Blissbook acts as a processor on behalf of Customers. In such cases, if a Contact wants to exercise any data protection rights that may be available under applicable law or have questions or concerns about how his or her Personal Information is handled by Blissbook as a processor on behalf of individual Customers, the Contact should contact the relevant Customer that is using the Blissbook Services, and refer to their separate privacy policies. Similarly, if a Contact wants to be contacted by the relevant Customer through Blissbook’s Services, the Contact should contact the Customer directly to update or delete the Contact’s Personal Information.

If a Contact contacts Blissbook directly with a request to exercise his or her data protection rights, Blissbook will respond in accordance with applicable data protection laws and after providing notice of the request to the relevant Customer. Blissbook may ask the Contact to verify his or her identity in order to facilitate an efficient response to the request.

Changes in Blissbook Privacy Shield Notice

If we decide to change this Privacy Shield Notice, we will post the changes at this site and at other places we deem appropriate. We reserve the right to modify this Privacy Shield Notice at any time, so please review it frequently.

Contact Us

Customers with complaints about the collection or use of their Contacts’ Personal Information should contact:

Privacy Shield Ombudsman

If their dispute is not resolved satisfactorily, they (or their Contacts) may submit it for mediation to:, an alternative dispute resolution provider located in the United States. The services of JAMS are provided at no cost to the Contact.

Blissbook is subject to regulation by the Federal Trade Commission (the “FTC”), and its investigatory and enforcement powers. Under certain circumstances, Contacts may submit their complaint to binding arbitration, see:

Human Resources (HR) Data

Blissbook commits to cooperate with the panel established by the EU data protection authorities (DPAs) and/or the Swiss Federal Data Protection and Information Commissioner, as applicable and comply with the advice given by such panel and/or Commissioner, as applicable, with regard to human resources data transferred from the EU and/or Switzerland, as applicable, in the context of the employment relationship.