Personal Appearance: US

This Personal Appearance policy helps your organization set clear, respectful expectations for grooming, attire, fragrance, and safety-related dress requirements while staying aligned with key US workplace rules on equal employment opportunity and accommodations, including Title VII of the Civil Rights Act of 1964 (42 U.S.C. Chapter 21), the Americans with Disabilities Act (ADA), and applicable OSHA standards for personal protective equipment and workplace safety (29 CFR Part 1910). Done well, a personal appearance or dress code policy supports a professional employee experience without policing identity or culture, and it gives managers a consistent, non-discriminatory way to address concerns privately, handle role-based safety requirements, and route religious or disability-related accommodation requests appropriately.

The History Behind Personal Appearance and Dress Code Policies in the US

Personal appearance rules became a standard HR topic once employers started writing down expectations that used to live in a manager's head. Dress Codes & Personal Appearance policies grew quickly in the late 20th century as workplaces became more diverse and customer-facing roles expanded.

 

Federal civil rights law turned dress and grooming rules from a "pure preference" category into a compliance issue. Title VII of the Civil Rights Act of 1964 forced employers to treat appearance standards as potential discrimination issues and to accommodate sincerely held religious practices unless doing so creates an undue hardship. Courts and the EEOC then spent decades litigating the edges, like sex-based dress codes and grooming rules, and those fights got sharper after the Supreme Court's 2020 decision in Bostock v. Clayton County, which confirmed that discrimination "because of sex" includes sexual orientation and gender identity. Employers started tightening policies to focus on role-based professionalism and to avoid rules that read as gender or religious policing.

 

Safety and health rules added another layer that made appearance policies feel less optional. OSHA's general industry standards and related guidance made it clear that hair, jewelry, footwear, and protective gear can be a real hazard in certain jobs, and employers can require controls to reduce that risk. The ADA also changed the conversation by treating some appearance-related requests as disability accommodations, including fragrance sensitivity in some situations and modifications tied to medical conditions.

Which Law is a Personal Appearance Policy Meant to Comply With?

If you create and distribute a Personal Appearance Policy for your US-based employees, you should ensure it's in compliance with Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act (ADA), and OSHA's General Industry Standards (29 CFR Part 1910).

How to Write a US-Specific Personal Appearance Policy

  • Start with "why" and introduce the concept of balancing employee comfort with a professional image.
  • Set a baseline expectation for clean, well-groomed, role-appropriate attire, including being presentable in virtual meetings.
  • Include a rule to use scented products sparingly to respect coworkers' sensitivities.
  • Explain how employees can request appearance-related accommodations tied to religion, ethnicity, or disability, and connect to your equal employment and anti-harassment policies.
  • Address safety-driven appearance and clothing requirements for certain roles.
  • Describe how supervisors will handle attire or grooming concerns through private coaching and requiring adjustments before working.
  • Prohibit comments about others' appearance that could be perceived as harassment or bullying.
  • Provide a reporting path for concerns and state a non-retaliation expectation for good-faith reports.

When to Include this Policy in Your Employee Handbook

The law does not require you to publish a policy or issue a specific notice. That said, you still have to comply with the requirements that apply to you as an employer. 

 

You can comply without putting this in your handbook or otherwise publishing it to employees, but including it usually pays off. A short policy helps employees find answers without a ticket to HR, and it helps supervisors handle situations the same way across teams. If you're intentionally keeping your handbook lean, this can live in another easy-to-find policy hub, but make sure employees can actually access it and managers know where to point people. 

Other Considerations

These laws apply to US employers who have at least 1 employee in the US.

Exceptions

None.

Model Policy Template for a Personal Appearance Policy

Personal Appearance

We want everyone to feel confident and comfortable at work while presenting a positive and professional image. What’s appropriate may vary depending on your role or the day’s schedule, so we encourage you to use good judgment and ask if you’re ever unsure.

{​{​Organization Name​}​} expects {​{​employees​}​} to appear well-groomed, clean, and dressed in accordance with your position and what your workday entails. If you’re unsure what attire is appropriate for your position, your {​{​manager​}​} can provide details. If you're working remotely, you should remain presentable for virtual meetings.

 

Fragrant products, including but not limited to perfumes, colognes, and scented body lotions or hair products, should be used in moderation out of concern for others with sensitivities or allergies.

 

Please talk with {​{​the HR Team​}​} if you require appearance-related accommodations for religious, ethnic or disability reasons. Further guidance is also available in our Equal Employment Opportunity and Harassment and Discrimination Prevention policies.

 

For certain roles, safety may dictate specific appearance or clothing requirements. This may include things like wearing closed-toe shoes, tying back long hair, removing jewelry, or wearing uniforms or protective gear. Your {​{​manager​}​} will let you know if this applies to you.

 

If your {​{​manager​}​} has concerns about your attire or grooming, they may speak with you about it privately and ask you to make adjustments before resuming work.

 

{​{​Employees​}​} should avoid remarking on each other’s appearance in a way that could be interpreted as harassment or bullying.

 

If you witness behavior that violates this policy, please report it to {​{​the HR Team​}​} without fear of retaliation.

Reminder

The information provided here does not, and is not intended to, constitute legal advice. Only your own attorney can determine whether this information, and your interpretation of it, applies to your particular situation. You should contact legal counsel for advice on any specific legal matter.