Company Culture

How to Create a Welcome Message from the CEO in an Employee Handbook

Imagine receiving a heartfelt message from the company CEO on your first day at a new job. When properly executed, this message has the power to make a strong first impression.

Employee handbooks introduce new hires (and reintroduce existing employees!) to your company culture, policies, and expectations. By integrating a personal message from the CEO, you can make everyone feel more welcome.

A CEO greeting communicates your company culture while showcasing leadership’s dedication. In this article, we’ll guide you through creating an effective CEO welcome message.

How to Find and Use Images for an Employee Handbook

Imagine this: You’ve just been handed your employee handbook on your first day at a new job. As you begin flipping through the pages, you are met with dry, boring paragraphs of text. Are you inspired to read on, or do you feel overwhelmed?

Now, picture a different scenario: You’re given an employee handbook where the text is interspersed with images, infographics, and/or illustrations. The balance of text and visuals makes the content much more approachable.

Images can transform your employee handbook from an intimidating wall of text into a lively, engaging, and even enjoyable read. Visual elements don’t just make your handbook look good; they aid in comprehension, retention, and overall interaction with the document. When you emphasize design, you’ll make your employees feel how much they matter to your company.

We touch on images and design work in the “The Pep Work” section of our How to Write Policies & Procedures guide, but let’s dive a little deeper on adding images to your employee handbook.

What Should an Employee Handbook Include?

Workplace success often boils down to clear communication, and your employee handbook plays a major role in getting everyone on the same page. Fostering a harmonious and productive work environment requires more than just a competent team. It demands a clear understanding of your company culture, policies and procedures, and expectations.

In this article, we’ll unravel the complexities of creating an effective employee handbook, breaking the process down into simple steps. So, whether you’re refining an existing handbook or starting from scratch, our practical tips will help you create a successful handbook.

7 Guidelines You Should Know When Creating an Employee Handbook

An employee handbook should do more than gather dust on a shelf. So, what does it take to create an effective employee handbook that strikes the balance between workplace policies and the nuances of your company culture?

In this article, we’ll walk you through seven guidelines to keep in mind as you craft or refine your employee handbook. We’ll even provide actionable tips and share best practices to inspire you along the way.

By the end of this read, you’ll be well equipped to create an employee handbook that protects your company while building a productive and inclusive work environment.

Let’s get started!

Why Should You Create an Employee Handbook?

An employee handbook serves many purposes — it’s a tour guide, a rule referee, and a cultural compass all in one. When done correctly, an employee handbook is a living, breathing document that cultivates understanding, facilitates communication, and creates a shared sense of purpose among your diverse team. 

But that’s just the beginning.

Let’s explore the benefits of employee handbooks and the ways they supercharge engagement, communicate policies and procedures, and set your organization up for success.

How to Promote Company Values and Guidelines in an Employee Handbook

Yeah, yeah, yeah. We know the main purpose of your employee handbook is to lay down the law — er, politely convey your company policies and procedures so everyone can work happily ever after. However, at Blissbook we believe your handbook can and should be so much more. 

By approaching your handbook with company culture in mind, you can communicate much more than typical how-not-to-get-in-trouble content. In addition to demonstrating your company’s values and guidelines in your everyday actions, your employee handbook is a great place to showcase what matters to your company and why.  

How to Liven Up Your Employee Handbook

When creating your employee handbook, we know your top priority is to communicate your organization’s policies and procedures. Nobody’s trying to swindle you or lead you to believe otherwise. That said, some handbooks make employees feel like another number (read: a number that can be fired for many reasons). Other handbooks inspire employees to feel like part of a team that happens to have rules to enable everyone to work together successfully. 

We prefer the latter.

Here are three ideas to make your employee handbook less of a snoozefest.

  1. Tell your origin story
  2. Explore your company timeline
  3. Highlight your people

Why Mission and Vision are Employee Handbook Must-Haves

A robot diagram including vision, mission, and cause

It’s common to think of an employee handbook as a guide of dos and don’ts — but it can be so much more. 

Your employee handbook can be your most valuable tool in making a good first impression of your organization in its entirety. What better time to induce the feels than when new employees come on board? 

Though it may sound complicated, it’s actually quite simple. 

Tell them why — why you exist, and why they should care.  

If your employees understand why you do what you do, they’re more likely to want to be part of it. And that means they’re also more inclined to adhere to your policies and procedures. 

By using your employee handbook to highlight your organization’s mission and vision, you can make Day 1 more impactful than ever. 

Mental Frameworks for Company Policies

So you need to come up with rules for the workplace. Or maybe you’re updating your existing policies and you’re trying to make those final decisions about the perfect wording. Or maybe you’re trying to nail down your list of company values or virtues.

A background in ethics, morality, and the philosophies that aim to guide how we as humans should behave can give you a baseline to work from (in addition to, you know, what your laws say). It can also provide frameworks you can use to make decisions. Don’t know which way to go with the wording of a policy? Stress test it against this background and the right answer becomes evident.

But who has the time for a “background in ethics, morality, and the philosophies that aim to guide how we as humans should behave”? Not you! Well, you’re in luck. I recently read How to Be Perfect: The Correct Answer to Every Moral Question by Michael Schur and I’ve turned what I learned into a cheat sheet, just for you.

Roe v. Wade: Guidance for Employers

Since the U.S. Supreme Court decision to overturn Roe v. Wade on June 24, 2022, the media has had plenty to talk about. States have quickly worked to pass laws, and organizers have been busy with demonstrations. Let’s not forget all of the in-depth analysis of the decision’s impact on upcoming elections. And, as expected, companies are issuing statements about how they’ll support employees in light of this long-standing change for women’s reproductive rights.

As the nation processes the implications of the decision, there’s a lot for HR professionals to navigate. In the simplest terms, we’ll tell you this: it’s complicated. Thankfully, we had a helpful discussion with attorney Amanda Farahany, a Managing Partner at Barrett & Farahany, who provided insight on some key workplace issues to consider.