Since we launched Blissbook, we’ve done a lot of talking with customers about the content that goes into one. We classify this information into three categories: culture, onboarding / general information, and case-specific. Although no Blissbook is the same, they will all contain one or more of these types of information.

Culture

Defining company culture is hard. Is it chemistry? Fun things people like to do together? How employees or customers are treated? It could be all of those things, but we agree with Rand Fishkin in that company culture can be boiled down to the following:

• What you believe in and why your company exists (your mission and guiding principles).
• Who you collectively are deep down inside (your core values).
• Whether or not you respect these things (how you hire, reward and release people).

These are not shallow questions and they require deep thought. There should also be collaboration with all employees within a company so that everyone is bought in and the culture reflects everyone’s belief of what the company is, not just leadership’s view of it.